The secret of the demand of the ELLY brand
The idea of creating the brand was born in the atmosphere of the wedding fashion world. Western Ukraine, Chernivtsi region is a territory that has multiple and long-standing art traditions. A long time ago in women's folk costumes a large number of various techniques of handmade embroidery with silk and beads, sewing, complex floral and geometric patterns have been used.
In the 1980s the residents of Voloka Chernivtsi region tried to develop the wedding industry. They began to manufacture the embroidered shirts, then modern wedding and evening dresses and accessories. Whole families worked hard; they had a difficult way: they traveled all over the country and abroad, searched for and delivered materials, created and sewed models, examined market, and promoted their products. Much work, courage and perseverance combined with a high level of skill and talent, these are the qualities that have been crowned with success. For several years village Voloka have been unveiled outside Ukraine. Today it is one of the recognized European leaders in wedding fashion.
The energy of the brand’s creators, splendid design ideas based on a combination of the up-to-date trends in High Wedding Fashion and traditions embodied in high-quality products, have ensured the success of ELLY brand on the world market.
The brand is a regular participant in prestigious shows, international exhibitions of wedding fashion. ELLY models are presented in wedding salons around the world: due to the variety of models, modern interesting memorable looks and the highest quality, ELLY gowns are preferred by brides from Europe, USA, South Africa, Asia and Australia.
Since her youth, Elena purposefully headed to achieve her dream: she personally mastered every stage to create a bride’s outfit: on the idea to an embodiment it. In practice, she mastered the techniques of designing, cutting, tailoring and embroidery.